Increase Your Moz Domain Authority (DA)

What Moz Domain Authority actually measures

Domain Authority is a score from 0 to 100 created by Moz. It estimates how likely a whole website is to rank in search results compared with other websites. Moz builds it from the link data in its Link Explorer index, mostly the number of unique root domains that link to you and how strong those linking domains are.

The scale is logarithmic, and that matters more than most buyers realise. Going from DA 10 to DA 30 takes a modest number of good links. Going from DA 60 to DA 70 takes far more, because each extra point needs a disproportionately larger amount of link equity. It is the reason our prices climb from $29 at DA 30 to $1,999 at DA 70. The price follows the effort, not a marketing ladder.

Two things DA is not. It isn't a Google ranking factor, and Google has said more than once that it doesn't use third party scores like DA or DR. And it isn't Page Authority, which is Moz's score for a single URL rather than a whole domain. DA is a proxy. Publishers, agencies and link buyers use it to size up a site in seconds, and that is exactly the job we build for. Moz also publishes a separate Spam Score, which flags sites whose link profile resembles sites that Google has penalised.

How our DA campaign works, step by step

People message us all the time asking what actually happens after they pay. Here is the whole process, in order.

1. 1

   Pick a package and pay

   Choose the DA target that fits where your site is now. You can pay by card or PayPal, pay in crypto, or arrange the order over WhatsApp.

2. 2

   Send your domain and keywords

   After payment you give us one primary domain and the keywords or topics your site is about. That is what lets us pick relevant websites instead of random ones.

3. 3

   A person starts your campaign

   Your order is reviewed by a member of our team and the campaign starts within 24 hours of payment. There is no ticket queue.

4. 4

   Links are placed by hand

   We secure editorial placements on real, vetted websites and add authority redirect backlinks, which are described in the next section. Every link is placed manually. We don't use PBNs, link farms or automation.

5. 5

   You get progress updates

   We message you on WhatsApp when the campaign starts, at the midpoint, and when it is complete, so you always know where things stand.

6. 6

   You receive a placement report

   At the end you get a full report listing every domain where your links were placed, their metrics, and your updated Moz score.

How long does it take to increase DA?

The honest answer has two parts, because two separate clocks are running. The first is ours: the time it takes to secure and place the links. That is the delivery window in the table below, 20 to 30 days up to DA 50 and 30 to 60 days for DA 60 and DA 70.

The second clock belongs to Moz. Your score changes only after Moz's crawler finds the new links and its next index update folds them into your Domain Authority. We can't speed that up, and anyone promising an overnight DA jump is either misleading you or selling links that will disappear. It is also why a placement report can land a few days before the DA number moves.

Higher targets take longer for a plain reason. The bigger the jump, the more strong linking domains it needs, and good publishers don't say yes on the same day. Rushing that step is how sites end up with the cheap links that get discounted or removed later.

Authority redirect backlinks: the second half of our DA campaigns

Editorial placements are only part of how we raise Domain Authority. The other part is authority redirect backlinks. In a redirect, an established domain with a strong backlink profile is permanently redirected (a 301) to your website. Search engines and link indexes treat a 301 as a signal that the old address has moved, so much of the link equity that domain earned over the years is passed to yours.

That matters for DA because Moz builds the score from linking root domains and their strength. A strong domain redirected to your site brings a body of existing backlinks with it, which is why redirects can move Domain Authority faster than links placed one at a time. It works best combined with editorial links, since the two build a backlink profile that looks varied and earned.

Two things to know. First, the effect depends on the strength of the redirected domain and on how relevant it is to yours, so we choose them the way we choose editorial sites, with your niche in mind. Second, Moz has to crawl and process the redirect before your score reflects it, which is part of the timeline described above.

What really moves DA (and what does not)

If you want to understand why the packages are built the way they are, it comes down to a short list of things I have watched hold up across a lot of client sites.

Unique root domains beat raw link counts. Fifty links from one website count for roughly one referring domain, while fifty links from fifty different websites count for fifty. A link from a strong, relevant site usually outweighs a whole pile from weak ones, and a sitewide footer link adds a huge backlink number without adding many referring domains.

Relevance and placement matter too. An editorial link inside real content on a site in or near your niche carries more weight than a link tucked into a sidebar or a directory page. Your starting point changes the job as well. A brand new domain can reach DA 30 far more cheaply than a DA 45 site can reach DA 60, because of the logarithmic scale.

What doesn't work is just as useful to know. Disavowing links rarely moves DA. Buying thousands of cheap links from blog comments and profiles can push Spam Score up. And chasing a DA number without growing real traffic or content won't make a site more valuable to anyone but a link buyer.

Which DA package should you choose?

Match the package to what you need the number to do. If a guest post vendor or marketplace demands a minimum DA to accept your site, DA 30 at $29 usually clears that bar. DA 40 at $49 and DA 50 at $99 are the sweet spot for most agencies and affiliate sites, and DA 50 is the package people order most.

DA 60 at $499 and DA 70 at $1,999 are for sites that will be sold, pitched to premium publishers, or used to justify high link prices. At that level the optional renewal is worth considering, since holding a high score takes ongoing link equity. If you are unsure where you stand, run your domain through our free bulk DA checker first, then pick the nearest target above your current score.

What we will not do

We don't use private blog networks, link farms or automated link blasts. We don't promise rankings, because no honest provider can. A higher Domain Authority helps you win guest post placements, pass a buyer's filters and sell a site for more. It does not guarantee traffic, and it is not a substitute for good content.

DA packages and pricing

Each package is named after the score it targets and covers one primary domain. Prices are one-time. You can pay by card or PayPal, pay in cryptocurrency, or arrange the order over WhatsApp.

DA, DR and TF compared

The three big third party metrics come from three different companies, each with its own index and its own way of scoring links. They rarely match, and none of them is a Google metric.

Frequently asked questions